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How I Scaled to 3.5M+ Impressions, 50K+ Followers, and $60K+ Revenue—All From Social Media



9 years ago, I arrived in the U.S. with $500, broken English, and a dream—to get an education and build a better life.








Today, I’ve built a startup helping international students do the same—and I did it by turning authentic content into conversions.


Here’s how I scaled my personal brand and startup to:

  • 3.5M+ impressions

  • 50K+ followers across platforms

  • $60,000+ in revenue, and

  • 20+ paying clients a month, all organically







This is the story 👇


Problem


When I came to the U.S. from Belarus, I had no guidance on how to:

  • Find the right school

  • Understand the student visa process

  • Adapt to a whole new culture


I knew I wasn’t alone. Over 1.5 million international students face these challenges every year.


And I realized most agencies either:

  • Push specific schools with limited choices,

  • Overcharge with hidden fees, or

  • Have zero empathy for the immigrant experience


So I built a company from scratch to solve what I wish existed:

An all-in-one platform where students can get visa help, school matching, and adaptation support—with the power of AI.


But here’s the twist:


I didn’t have a marketing budget.


What I had was: 

✅ My story

✅ My phone

✅ My voice


I started showing up online. Consistently. Authentically. In two languages. English & Russian.


Strategy


Here’s what worked:


📹 Vulnerability > ViralityI stopped chasing trends and started sharing my raw journey—from working two jobs while full-time studying in Belarus to being fired from my first job in the U.S. for being “too shy,” to getting accepted into top founder programs like Antler and LAUNCH.

This attracted people who saw themselves in me.


📈 Clarity > ComplexityI broke down complicated topics—like the F1 visa interview process or how to find the right school in the U.S.—into simple, trust-building reels and carousels.


👥 Community > ContentI built a tribe. I replied to DMs, shared free resources, interviewed successful immigrants, and showed that I walk the same path.


💰 Transparency > TacticsI wasn’t shy about showing how my startup makes money. Clients trusted me because they saw my process, not just the polished outcomes.


Results


In just a few months:

  • Reached 3.5M+ people organically

  • Grew my audience to 50,000+ followers

  • Converted followers into pre-orders

  • Launched a paid AI Visa Interview Assistant

  • Built $60K+ revenue from clients, all through DMs and referrals

  • Partnered with 200+ educational institutions

  • Got accepted to Antler (NYC) and Launch

All while bootstrapping. No PR. No ads.


Just social storytelling done right.



The Ripple Effect


Founders and business owners started asking: "Who’s running your social media?""How did you go from scratch to this?""Can you help us grow too?"


So I built a second business:👉 A one-stop virtual assistant solution for small businesses, combining our proven social media marketing playbook with support across:

  • Admin & inbox management

  • Content creation

  • Operations & customer support

  • Influencer marketing

  • Personal branding


We’ve helped small businesses, coaches, consultants, course creators, and startup founders build loyal audiences, simplify their workflows, and grow revenue—without burnout.


Key Takeaways


If you’re building a startup and thinking: “I don’t have a big budget. I don’t have a team. I’m not ‘an influencer.’”


Here’s what I’ll tell you:

📍 Your story is your superpower.📍 Your authenticity is your algorithm.📍 Your audience is your MVP.


You don’t need to go viral. You need to be real.


If you're: 

✔️ A founder tired of doing it all✔️ A small business ready to show up online consistently✔️ Or just want the kind of results I built for my brands


📩 DM me or comment below. Let’s chat about how we can support your growth—strategically, authentically, and affordably.


Your story deserves to be seen. Your business deserves to grow. And we’re here to make that happen.


And if you're an international student looking for support—or a founder building in the immigrant/edtech space—let’s connect. I love helping others rise because I know what it’s like to start from zero.






 
 
 

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